AT A GLANCE
The people, the role and the setting behind the project.
- Cameron's Role
- Project Manager
- Status
- Completed
02 / THE STORY
THE BUILD
3M commissioned a campaign for the 50th anniversary of 5200 Marine Adhesive, described on the site as a major-selling product used in commercial fishing and marine work that can set underwater. The film series, also called “5200 Saved My Bacon,” features fishermen recounting dangerous, unusual situations in which the adhesive protected their boats or lives. The team traveled to Alaska to capture the accounts. The concept aimed to connect with experienced fishing customers while creating stories that broader audiences could appreciate.
IN MY OWN WORDS
THE STORY BEHIND THE WORK.
THE CONVERSATION STARTS HERE
WHAT ARE YOU BUILDING?
Every project begins with an opportunity, a decision and a story worth telling. I'd like to hear yours.