FEATURED STORY / MUSICPICTURES / BEHIND THE LENS
BOP GUN.
HOW ONE MUSIC VIDEO CHANGED MY LIFE.
Ice Cube — Directed by Cameron Casey
Some projects change your career. Others change the way you see the world.
When I directed Bop Gun for Ice Cube, I thought I was making another music video. What I didn’t realize was that I was standing in the middle of a historic moment in American music.
The project connected the pioneers of funk with a new generation of hip-hop artists and audiences. It brought together music, culture, storytelling, and the relationships that had shaped my journey from the Bay Area to Los Angeles.
Looking back, Bop Gun was more than a production. It was a turning point—a lesson in preparation, trust, creative opportunity, and the power of connecting generations.
THE WORK.THE STORIES.THE LESSONS.
A lifetime of building, creating, investing, and learning — told through the work.
Explore the companies, brands, films, music videos, investments, and creative ventures that have shaped my journey. Some became successes. Others were interrupted, changed direction, or never crossed the finish line. Each has a story worth telling and a lesson worth sharing.
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Explore projects by discipline, industry, and experience.
Dvele
Dvele represents the intersection of housing, technology and modern living. Its approach to residential construction provides a compelling lens on how ambitious companies can rethink established categories and build for the next…
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HOW ONE MUSIC VIDEO CHANGED MY LIFE
There are moments in life that don't seem important when they're happening. Then years later, you look back and realize everything changed…
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Warlocks Rising — A Story Interrupted
A television production and planned entertainment extensions whose continuation was interrupted by tragic events.
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Cameron’s Brewery — The Acquisition That Didn’t Close
A proposed acquisition of a historic English brewery and pub portfolio, disrupted during the COVID era.
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ADJUICE — The Opportunity Before the Crash
A technology venture, a potential public-market transaction, and a turning point shaped by the 2008 financial crisis.
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Bulletproof Coffee — The Power of Brand Storytelling
Creating branded content designed to communicate a distinctive wellness proposition and reach new audiences.
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Astrum Electronics — Entering the U.S. Market
Helping an established international electronics company introduce premium products to American consumers.
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NordicTrack — Incline Trainer Campaign
Bringing together celebrity-led storytelling, creative production, and direct-response strategy for a major fitness launch.
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QuickChange — From Sketch to Market
Helping bring an innovative healthcare product from an early concept through branding, packaging, and national distribution.
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PetJoy — Building Subscription Commerce
Developing a pet wellness brand around direct-response marketing, e-commerce, and recurring customer relationships.
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1Tac — Building a Direct-to-Consumer Brand
Building a consumer brand by connecting product creation, direct-response marketing, e-commerce, and fulfillment.
EXPLORE THE PROJECTDocumentary series for a music archive
What problem the client faced, stated in one or two plain sentences. The tension that made this project necessary.
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National sales architecture for a clinic network
Developing a scalable national sales strategy for a clinic network, aligning business development, regional growth, and commercial operations to drive sustainable expansion…
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Hasbro – Joy for All
Helping conceive and launch a product division built specifically for seniors - with a Companion Pet campaign that reached a billion-plus media…
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Repositioning a heritage spirits brand
A heritage spirits brand repositioned through strategy, identity and a stronger market presence.
EXPLORE THE PROJECTNo published projects in this category yet. Explore another category.
NEAR MISSES & TURNING POINTS.
Not every meaningful project reaches the finish line. Some are transformed by timing, markets, circumstances, or events beyond anyone's control. These are stories about what was built, what changed, and what the experience taught me.
GOOD THINGS START WITH A CONVERSATION.
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