← ALL WORK
Hasbro – Joy for All
Helping conceive and launch a product division built specifically for seniors - with a Companion Pet campaign that reached a billion-plus media impressions.
AT A GLANCE
The people, the role and the setting behind the project.
- Company / Client
- Hasbro
- Cameron's Role
- Innovation team / Business development and marketing strategy
- Project Dates / Era
- To be confirmed
- Status
- Completed
- Industry / Location
- Consumer Products
01 / THE STORY
THE OPPORTUNITY
Create companion products for older adults and their families.
02 / THE STORY
THE BUILD
Supported the launch of the Joy for All robotic companion pet product line.
03 / THE STORY
THE TURNING POINT
Leave blank pending Cameron's account
04 / THE STORY
RESULTS & EVIDENCE
Reported 1B+ media impressions — verification pending
THE LESSON.
Product innovation can create meaningful value by addressing overlooked human needs.
THE CONVERSATION STARTS HERE
WHAT ARE YOU BUILDING?
Every project begins with an opportunity, a decision and a story worth telling. I'd like to hear yours.