ALTRA Running Shoes
The “No Limits” brief sought an adventurous, authentic connection with runners. The resulting campaign combines rhythmic, continuous running footage with real elite extreme runners on dramatic terrain. Music and editing heighten the physical, emotional quality of the images while keeping the athletes relatable. The page says the campaign increased Altra’s visibility and helped establish its popularity among extreme runners; it provides no numerical performance measure.
AT A GLANCE
The people, the role and the setting behind the project.
- Status
- Completed
The “No Limits” brief sought an adventurous, authentic connection with runners. The resulting campaign combines rhythmic, continuous running footage with real elite extreme runners on dramatic terrain. Music and editing heighten the physical, emotional quality of the images while keeping the athletes relatable. The page says the campaign increased Altra’s visibility and helped establish its popularity among extreme runners; it provides no numerical performance measure.
IN MY OWN WORDS
THE STORY BEHIND THE WORK.
WHAT ARE YOU BUILDING?
Every project begins with an opportunity, a decision and a story worth telling. I'd like to hear yours.